Post-holiday is the perfect time to increase engagement, especially when you have a new item or service ready-or soon ready-to launch. Whether you run combined giveaways with a partner or conduct solo giveaways, this can be a great way to boost brand and product awareness, sparking a flurry of purchases from those who entered the giveaway but didn’t take home the prize. You can present exclusive offers for members only like shopping vouchers during slow periods, free delivery, or even gifts. Introducing new incentives for members in your loyalty program helps deepen loyalty. Run flash sales or offer bulk-buy discounts to clear out old stock before the new comes in. With seasons changing and new products for spring coming soon, it’s time to clear the winter stock. ![]() ![]() Platforms like Cordial make this easy and scalable for marketing teams. Set up a batch email to send to contacts that viewed or saved the out-of-stock product in the past and never purchased, or create an email automation to notify your customers as soon as the product they want is back in stock to keep your messaging timely and relevant. If your top-selling products are now back in stock and ready to ship, let your customers know with a back-in-stock email campaign. Here are some ways to keep customer engagement up through the slower months of the year: Send back-in-stock email notifications ![]() There are still several incentives you can use to entice your customers to make post-holiday purchases and keep the momentum going. Soon after that post-holiday sales can often slow as 51% of Americans say they aim to make better financial decisions in January. The holiday season comes with increasing numbers of shoppers ready to spend, more incentives to shop, and increases in sales volume.
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